The Rules
It is up to you, the user, to choose whether to continue receiving texts throughout the season – you can stop your participation at any time by texting 'stop' to 07797 803727.
Because we understand the danger of invading privacy through SMS marketing, we intend to comply with regulations that have been set by the Mobile Marketing Association. As a Code of Conduct for content providers, advertisers, brands, technology partners and carriers which is engineered around the perceived definition of spam and includes technology enforcement mechanisms that will give the industry the power to self-regulate.
The code of conduct is broken down into six C's of privacy:
- Choice: mobile marketing is acceptable only to consumers that opt-in to receive it.
- Control: consumers who opt-in must have any easy way to opt-out of all mobile marketing.
- Constraint: consumers should be able to set limitations on messages received.
- Customisation: analytical segmentation tools will help advertisers optimise message volume, ROI and relevancy to the consumer.
- Consideration: consumers must perceive value in any mobile marketing campaign.
- Confidentiality: Privacy policies must be aligned between the carrier and the brand.
Therefore it is in our interests to offer the users of Eventext the choice to receive the messages. We will send them information regarding the events and offers only if they opt in.
Users will have the control to opt in and out of receiving our texts whenever they choose, as well as the ability to have a constraint on the number of eventexts they receive.
We may offer competitions to users to encourage their participation. Our users must feel as though they are receiving a level of value by taking part.
In accordance to the rules of pull advertising, the user should have the option to request further information via the initial registration text message.
We will make the user aware of what they have opted-in to by initially connecting to the service, and that they are able to opt out of that campaign or start another, whenever they choose.
Although once this connection has been made, and we have received a confirmed opt-in by the user, we will send a message to remind the user that they have the option to fully register via the internet.
It is only through the confirmed opt-in that we will then use the push advertising, having obtained the permission of the user.
The user will be made aware that they must supply their details. Initially, this will be their contact mobile number should they just opt for the reminder eventexts without completing the full registration on our web site. However, more personal details will be required through the full registration process, again, with the consent of the consumer for us to hold this information with complete confidentiality.
We will also inform the users that their details may be requested for advertising further events in the city that may appeal to them. This will depend on the permission of the user.
Competition rules
1. This competition is NOT open to employees of Manchester City Council Events Unit, personnel directly connected to participating events/attractions or any agency connected with this competition or family members of any of these organisations.
2. Only one entry per person. All entrants must be aged over 18.
3. Prizes are as stated alongside the individual competition details. No cash alternative is available. Prizes are non-transferable, non refundable and non-changeable. The judge’s decision is final and no correspondence will be entered into.
4. The closing date for each competition is specified alongside the individual competition details. Winners will be notified by telephone or email. The judges cannot accept responsibility for late entries. Proof of sending email is not proof of receipt of entry.
5. Entrants acknowledge that their entries may be released or displayed to the public by Manchester City Council Events Unit or any agency connected with Manchester Eventext competitions and assign all rights necessary for promotion, publication of such entries to Manchester City Council Events Unit. Winners agree to grant Manchester City Council Events Unit or any agency connected with Manchester Eventext competitions the right to use their name and likeness for advertising and publicity purposes without any additional compensation.
7. Manchester Eventext competitions will be governed by the laws of England and Wales.
8. These terms and conditions do not confer any rights to any third parties under the Contracts (Rights of Third Parties) Act 1999.
Eventext Mate Promotion
1. If you enjoy the Eventext service and think one our your friends and family might also like to subscribe and receive FREE SMS text alerts for Manchester’s events and festivals, ask them to text MATE and YOUR mobile number to 07797803727. All replies will be entered into a free prize draw with the chance for both of you to win £100 Selfridges vouchers each.
2. You can ask as many friends as you like to join the service but all entrants must be aged over 18.
3. The closing date is 12 noon 17 November 2008. The winner (subscriber and friend) will be drawn at random and will be notified by telephone.
4. All Eventext alerts are free to receive, so you only pay for the cost of sending one standard text to sign up to the service. You can opt out of the service at anytime by texting STOP to 07797803727.
5. The Manchester Eventext standard competition rules also apply. Please see above for information.
Disclaimer
Please note: Manchester City Council (MCC) cannot accept responsibility in respect of errors or cancelled events. Special offers have been provided by MCC Event Partners and may be subject to availability. MCC cannot accept responsibility for offer content or quality. We reserve the right to limit the number of subscribers for this SMS service.
Manchester Eventext is operated in accordance with the Mobile Marketing Association Code of Conduct.
Manchester Eventext is presented by Manchester City Council
with support from its events and marketing partners